We turn constant change into your competitive advantage.

DIRECTION

We bring clarity to an industry defined by noise. LOOM helps publishers focus their editorial priorities, understand platform shifts, and make decisions grounded in data — not guesswork. Our hands-on guidance gives teams the direction they need to produce stronger content, respond to change, and operate with purpose in a volatile digital landscape.

EVOLUTION

Digital publishing is evolving faster than most newsrooms can adapt. LOOM accelerates that transformation. We modernize workflows, integrate AI and emerging technologies, optimize production, and unlock new levels of output and quality. Our role is to help publishers create more — and better — content, with systems built for speed, creativity, and scalability.

ENDURANCE

Short-term wins mean nothing without sustainable growth. LOOM designs resilient models that protect publishers from platform swings, declining referrals, and constant algorithm changes. From monetization strategy to long-term operational structure, we build endurance into every layer, so publishers can grow revenue and stay competitive no matter how the web shifts.

STABILITY

Search recovery strategy

A leading digital publisher in North America faced severe traffic instability after consecutive Google core updates. LOOM rebuilt their editorial structure, implemented real-time performance monitoring, and introduced predictive topic planning to reduce dependency on unpredictable platforms. Within 18 weeks, the publisher reversed its decline, restored lost visibility, and achieved its most stable period of organic growth in more than a year.

GROWTH

Revenue and output lift

A global news organization was losing revenue as social platforms reduced referral traffic and CPMs weakened. LOOM redefined their content mix, strengthened ad-tech configuration, and optimized workflows to increase high-value production without expanding staff. The result was a clear rise in engaged sessions, stronger monetizable inventory, and the most profitable quarter the newsroom had recorded since 2020.

MODERNIZATION

AI-assisted workflows

A major broadcaster needed a practical and responsible path to integrating AI into its newsroom. LOOM designed an AI-assisted model that automated repetitive tasks, accelerated research, and streamlined cross-platform asset creation while preserving editorial standards. Within three months, the team reduced production times significantly, improved output quality, and redirected journalistic focus toward deeper, higher-impact reporting.

1

We provide clear direction that helps publishers navigate volatility and make confident, strategic decisions

2

We modernize editorial workflows so teams can create stronger content with greater speed and consistency

3

We implement smart technologies that elevate performance and support data-driven decision-making.

4

We optimize operations to remove friction, strengthen discipline, and enable sustainable daily execution

5

We design future-ready systems that stay resilient through platform shifts and industry disruption

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We align content, product, and monetization strategies to drive long-term audience and revenue growth

Marcos stupenengo

Marcos worked across CNN, FOX, Disney, ESPN, Google, AWS, and Infobae, leading digital growth and operational transformation. At AWS, he helped major media companies modernize their production workflows and scale audience engagement. At Infobae, he led the global expansion that turned the publisher into the top Spanish-language digital news brand. He worked for years inside fast-paced editorial operations at major networks, building expertise in content production, workflows, technology, and audience strategy. He also worked with Google to strengthen his understanding of search and analytics. Marcos founded LOOM to help publishers operate smarter, create better content, use technology effectively, and build sustainable digital strategies that survive constant industry change.

MARIANA

GENOLET

Mariana spent over a decade working in revenue strategy and digital business development for media companies and content networks. She led monetization initiatives across advertising, branded content, partnerships, and product diversification—helping publishers build more stable, future-ready revenue models. She also worked closely with editorial and product teams to align content strategy with business outcomes, ensuring sustainable growth without compromising quality. Claire has experience in market expansion, commercial operations, and cross-functional leadership in high-growth environments. At LOOM, Mariana focuses on helping publishers strengthen monetization, identify new growth opportunities, and build business frameworks that remain strong in a constantly shifting media economy.

chase

kerrington

Chase’s career spans the Treasury Department and several Fortune 500 companies, where he built a reputation for solving complex operational challenges and guiding organizations through transformation. His work in the public sector gave him a foundation in policy, compliance, and structural discipline, while his corporate experience strengthened his capabilities in technology integration, business process improvement, and long-term strategic planning. At LOOM, Chase helps publishers bring order to complexity with a measured, systems-driven approach. He focuses on operational architecture, cross-team alignment, and sustainable performance—ensuring media organizations have the structure, stability, and accountability needed to navigate rapid industry change.

NOAH WILLE

Noah focuses on revenue strategies across advertising, ad-tech, and subscription growth. He led initiatives focused on yield optimization, product performance, and diversified revenue development, helping companies strengthen monetization amid shifting market dynamics. His experience includes managing programmatic ops, integrating new ad technologies, improving subscription funnels, and aligning commercial efforts with audience behavior and market demand. Noah also brings strong expertise in data activation, segmentation, and privacy-first revenue practices—crucial as publishers face changing advertiser expectations, and evolving economic pressures. At LOOM, he focuses on helping publishers build stronger, more resilient revenue engines and develop monetization systems that remain sustainable in a constantly changing environment.

CLAIRE KISSINGER

Claire spent her career leading content strategy, audience growth, and digital optimization for media companies and high-volume content networks. She managed editorial and platform teams through rapid change, improving content performance across video, social, search, and emerging formats. Her experience includes shaping storytelling frameworks, strengthening distribution systems, and aligning editorial decisions with measurable audience results. Claire also brings strong capabilities in data interpretation, trend analysis, and user-behavior insights—essential as publishers navigate declining referrals, shifting algorithms, and evolving consumption habits. At LOOM, she focuses on helping publishers refine their content strategy, expand reach, and build audience models that remain stable and effective in a constantly changing digital environment.

mICHAEL LONARDI

Michael built his career inside high-volume digital newsrooms, specializing in editorial workflow optimization, content production, and cross-platform publishing. He has led teams through the daily demands of breaking news, multi-format storytelling, and audience-focused execution. His expertise includes designing efficient newsroom processes, improving output quality, and implementing data-driven practices that help publishers adapt to shifting platform dynamics. Michael also has deep experience in SEO, recirculation strategy, and user-behavior analysis—critical areas as search declines, social referrals shrink, and publishers must strengthen direct engagement. At LOOM, he focuses on helping editorial teams operate with greater clarity, consistency, and speed, building systems that remain stable and effective amid constant industry and algorithmic change.

We are based in nyc, washington dc, and miami

+1 305-414-1150